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My Work
LUNUM • 2025
Using AI to Predict and Prevent Workforce Attrition
As Head of Product, I lead strategy, design and development for tools that help organizations benchmark workforce performance, then use sentiment data to predict attrition, uncover its root causes, and deliver AI-driven recommendations that strengthen culture, improve retention, and save millions in lost talent.
www.lunum.io
FOOTPRINT • 2023-2024
AI Energy Analytics Platform for Commercial Decarbonization
As an Entrepreneur in Residence, I partnered with venture studios (BootstrapLabs and Roadrunner Venture Studios) to design and validate an AI-driven Energy Analytics Platform that helps commercial property owners benchmark energy performance, identify decarbonization opportunities, and model cost and carbon reduction scenarios in real time.
www.figma.com/proto/Footprint
GUILD LABS • 2020-2022
The ESG Marketplace for Validated Sustainability Solutions
Led a proof of concept connecting sustainability solution providers with enterprise buyers pursuing energy efficiency and ESG goals. I guided strategy through customer discovery using Design Thinking and Jobs-to-Be-Done frameworks, building data models and interactive prototypes to validate expert-driven evaluations that benchmark performance and match credible, impact-driven technologies.
www.figma.com/proto/GuildLabs
STARTGRID • 2014-2020
Connecting Enterprises with the Startup Ecosystem
As the Head of Product, I led product strategy and design for Startgrid, an innovation platform that helped Fortune 500 teams form affinity groups, collaborate around shared challenges, and identify startups to evaluate together. The platform enabled organizations like Pfizer, AstraZeneca, KPMG, and BNY Mellon surface common needs across business units, co-develop evaluation frameworks, and accelerate pilot programs with promising startups turning internal alignment into faster, more effective innovation.
www.figma.com/proto/Startgrid
MRS. PATEL'S • 2012-PRESENT
Ayurvedic Wellness for Modern Motherhood
Co-founded and scaled an Ayurvedic-inspired maternal wellness brand serving hundreds of thousands of mothers. As Head of Brand and Product Strategy, I led branding, packaging, and digital marketing across search and social channels, driving millions in revenue and building deep community-driven customer loyalty.
www.mrsmilk.com
BOULEVARDS NEW MEDIA • 2005-2014
Scaling Local Media Into a National Network
As the VP of Platform and Operations, I scaled a digital media platform to 150+ city properties, managing operations for over 100 employees and freelancers. Built systems and processes that drove 10x user growth and a 600%+ year-over-year revenue increase while partnering with executives on market expansion, monetization, and audience retention strategies.
SF STATION • 2000-2005
Creating the Blueprint for Digital City Media
Founded and scaled one of the first online local media platforms, reaching tens of thousands of daily users. Designed and built a scalable crowdsourcing media platform for users, advertisers, and promoters, driving triple-digit annual growth and culminating in acquisition by Boulevards New Media.
www.sfstation.com
Other Projects
DESAI EPILEPSY CLINIC
Philanthropic project dedicated to closing India’s epilepsy treatment gap through accessible care, specialized support, and public awareness.
www.desaiepilepsycenter.com
FUTURATI
Personal project exploring AI-driven fashion, creating a marketplace for on-demand, user-designed clothing and generative art.
www.futurati.shop
About Me
SKILLS
Education
UCSD
PLG Certified
Product-Led Growth Certified
Languages
English
Korean
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